01/19/2017: Building Unified Author Brands

What is your brand? And how can you signal it to your readers? Every business needs a unified brand experience that distinguishes you from competitors, tells consumers what they’re going to get, and trains them to identify you on sight and want what you have to offer. Branding is a promise and a purpose, and this workshop will offer you tangible ways to begin identifying, managing, and building a unified author brand.

6:30pm – 8:30pm
Linden Hall
Ellicott City, MD

Speaker: Laura Kaye

Laura is the New York Times and USA Today bestselling author of nearly twenty books in contemporary and paranormal romance and romantic suspense. Growing up, Laura’s large extended family believed in the supernatural, and family lore involving angels, ghosts, and evil-eye curses cemented in Laura a life-long fascination with storytelling and all things paranormal. She lives in Maryland with her husband, two daughters, and cute-but-bad dog, and appreciates her view of the Chesapeake Bay every day.